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How can I use Price, MAP and MSRP to control my pricing?

On JET.com merchants do not have much control over pricing. You can only specify how much you want to get paid for items, and what is the lowest price JET.com can sell your products for. Please note that if JET sells your item below your “Price” you still get Price you specified - it is guaranteed, even if JET loses on the transaction (does not happen often).

Price, which a seller specifies on a product page is what is paid to the merchant for the product listing. MAP is the implementation that is applied to the products price. As shown below there are three different MAP implementations that can be used, however If a policy is not chosen, it will default to the 101 implementation.

There is also MSRP price which can be used for not allowing to sell your products for too much. The manufacturer's suggested retail price or list price for the product. MSRP is a price that may or may not be listed as what the starting price "was." It is used to set a ceiling on a price that JET can change for a product.

MAP pricing policy is used as to set the floor, and an MSRP is used as the ceiling for your prices: 

MAP PRICE MSRP
A MAP price is a minimum amount that resellers agree not to advertise. JET guarantees they won't sell your products below this price.  This is an amount you are getting paid no mater what for your product. Keep in mind JET may still sell your product below PRICE and above MAP Price, they will lose money but you will always get your PRICE. The manufacturer's suggested retail price or list price for the product. A MSRP price is the maximum price that JET can sell your products for. Please note that JET may sell your products for more than your PRICE, but you will still receive your PRICE, and the extra goes to JET.

 

MAP Implementation
Official information from JET.com customer support and JET developers documentation:

Price policy rule that determines allowed item pricing and Jet member savings shown to the consumer. Please note that this field name is misleading as it is used for all price policies and not just a MAP policy. These settings only apply to what the consumer is shown and have no impact on what a retailer is paid for an item.

There are 3 possible values for MAP implementation:

  • 101 – Jet can price SKUs however we’d like in accordance with marketplace fluctuation. If we lack a “comp” source, we’ll use your price. Customers can access discounts for using debit cards instead of credit cards, opting out of free returns, buying multiples, etc.
  • 102 – Customers will see the price set by a seller, item price won’t fluctuate. Members who are logged in can access discounts for using debit cards instead of credit cards, opting out of free returns, buying multiples, etc.
  • 103 – Price as marked, no discounts or promotions can be applied. True MAP pricing.

 

MAP PRICE EXAMPLE

If a merchant sets a 103 MAP implementation, that price will always be listed at the MAP price that they have set. For example, if you have a 103 MAP implementation for a product set at $100.00. The listing will be listed at $100.00 and the merchant will be paid $100.00.

If the merchant sets a 102 MAP implementation, that prices will be advertised (minimum advertised price) at the MAP price they have set. For example, if you have a 102 set at $100.00 for a product, the listing will show at $100.00 (black listing). However, this item is eligible for discounts or promo codes. Typically you will see some sort of additional savings applied to this listing.

A 101 MAP implementation (default) will be listed as any price and will be eligible to all promos or discounts Jet feels fit.

Regardless of the MAP implementation set, the merchant will get paid the price being relayed over.