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Walmart Errors

Most Common Walmart Errors and Fixes

Status Change Reason Action You Should Take
Primary Image Missing This means that there is no primary image for your item. Please:
  • Re-submit this item with a valid primary image.
After you do that, items can be resubmitted to Walmart.
Offer End Date Has Passed When you set up your item, you put an offer end date that occurred in the past. Please either:
  • Re-submit the item with an offer end date further in the future. 
  • Re-submit the item without an offer end date. 


** Note: Offer end dates are no longer used in our latest Excel templates. **
Price Parity Not Satisfied  A customer would save by purchasing the SKU on a competing website from the identical seller.

Please update your price and your item will be republished. 
Price Leadership Not Satisfied /

Reasonable Price Not Satisfied

This rule will auto-unpublish items from if a customer would save drastically by purchasing the item on a competing website.

Please update your price and your item will be republished.
Trust and Safety Violation

Your item is violating the rules and regulations of your Retailer Agreement.
Please Re-submit your item to meet the standards outlined in the Retailer Agreement. 

If you are experiencing this error with any of your Walmart products please reach out to to find out more information. As this is a Walmart error, GeekSeller is unable to provide detailed information regarding that status.

An internal error occurred while publishing this item

There was a system error while ingesting your item. Re-submit the item.
Item Published for Order Testing This item has been published for order testing. No action is required. 


Feed Error Action You Should Take
Business Decision Restricted Brand - Please reach out to Walmart for more information.
Malformed data. Please check data file to ensure it is formatted properly. If you are using the parameter "CUSTOM" please make sure you are approved by Walmart to use. Otherwise please reach out to GeekSeller so we can check with our development team further.
Uniqueness constraint violated for OFFER Please reach out to Walmart as they will need to make changes to your account.

This product has significantly different title or price from Walmart existing offers with the same GTIN/UPC. 

  1. Check to make sure that you have entered the correct Product ID, title, and price for the item. Correct any errors in Product ID, title or price and resubmit the items with the correct feed.
  2. If you do not have any errors, you can look up the existing item on using the Item ID (found in the Item Report). Take the Item ID and put it at the end of the URL to see the existing listing.
  3. If you believe your item is correct and our current listing is incorrect, contact Walmart Marketplace Support.

 The length of the UPC should be 12 or 13. The current UPC length is 13.

  1. Check the item feed file for any item that has been assigned a UPC which is not 12 digits. 
  2. Correct the UPC code and ensure that all the items are coded with 12-digit UPC codes.
  3. Resubmit the items with the correct feed. 
  4. If the problem persists, contact Walmart Marketplace Support.

Malformed data. Verify the data file to ensure it is formatted properly.

 This error message is generated when an item is ingested with invalid data. All the mandatory information should be provided while calling the API.
A common example of invalid data is Shipping/Billable Weight set to 0.

*Check for any special characters

 Item ingestion  

1. SKU provided does not match Walmart records for this given item.

2. The length of GTIN should be less than 14. The current GTIN length is 26. 


ShipNode is invalid

This error can be sometimes resolved  by resubmitting products and their qty (button export qty to Walmart).

However, in most cases Walmart support must be contacted. When creating a ticket, please make sure to provide to Walmart support: SKU effected and inventory level FEED ID which has this error.